Design + Art Direction
product design
Can design for a limited edition pilsner available through Prosperity Social Club produced as a 2019 feature of their annual, iconic Lenten fish fry event. The artwork needed to align with the established visual brand while still standing out on shelves. Several concepts were developed, with the final selection chosen for its tie to Cleveland, Ohio, a significant part of the historic neighborhood bar’s identity. The campaign also included promotion swag, print, and digital materials.
concept one
concept two
concept three
