Prosperity Social Club Branding

Prosperity Social Club has been a continuously operating fixture of Cleveland’s historic Tremont area since 1938. In 2012, the new management decided the time had come to update the branding of the neighborhood institution. They wanted something aligned with the bar’s storied past and distinctive decor—a combination of art deco flourishes and vintage beer memorabilia. Several concepts were developed, and the final design took inspiration from the iconic exterior signage combined with a modern, angular banner style and comfortable, casual typography. Numerous promotional collateral was developed throughout the years, each piece with a personality and style unique to the events while still maintaining an overall cohesive look at feel.